In this post we are going to inform you about full information of OTT Platform. What is full form of OTT?, What is OTT plateform?, What are the OTT platforms examples?, Which OTT platforms belongs to India? etc everything we’ll discuss here. You Only just needs to is just read the article from top to bottom carefully.
What is OTT Platform
Over The Top is a media service Platform which offers directly to viewers through Internet. This platform controlled by some companies on such content. OTT byway contains cable, broadcasts and satellite television platforms. OTT platform has also been used to describe no carrier cellphones, where all the communications are data charged or apps available in phones transmit data in a manner and needs updates. OTT platform avoids monopolistic competitions.
The term ‘Over The Top’ media service mostly refers to Subscriptions based Video On Demand (SVoD) service. Which offer to access Film and Television content including web series or series (which aquired by producers from original content produced service or other producers).
Over The Top platforms are typically accessed by personal computers, websites, also apps on mobile devices such as Tablets and smartphones, television with integrated smart TV platform and digital media players (including video game consoles).
OTT Full Form
An OTT simply stands for ‘Over The Top’. OTT simply means to providing television and film content over the Internet the request, which to suit the requirements of the individual consumer.
Types Of OTT
OTT Television: It is usually called online television or internet television or streaming television, remains the most popular OTT content. As it opposed to receiving the television signals from a terrestrial broadcast or satellite, the signal is received over the internet or through a cell phone network. Their access is controlled via the video distributor through either an app or a separator OTT Dongle or box which is connected to phone, PC or smart television set. A record was noted by India that simultaneous user watching an OTT event was set at 18.6 million by Disney’s Indian video streaming platform hotstar.
OTT Messaging: It can also be defined as instant messaging service or online chat provided by the third parties as an alternative text messaging service which is provided by a mobile network operator. For example, an application for WhatsApp is owned by Facebook that serves to replace text messaging smartphone which is connected to internet. As other providers of OTT messaging included Viber, WeChat, IMessage, Skype, telegram and now defunct Google Allo.
OTT Voice Calling: It’s usually known as VoIP capabilities for instant as provided by FaceTime, Skype, Whatsapp, WeChat, Viber, and Zoom use open internet communication protocols for just to replace something or enhance something existing operator control services which is offered by mobile phone operators.
Modes Of Access
If consumers wants to access putty content so they can through internet connected devices such as phones (including Android and IOS mobile devices), Smart TV (such as Google TV and LG electronics channel Plus), set top box (such as Apple TV, NVIDIA Shield, fire TV and Roku), gaming consoles (such as the PlayStation 4, Wii U and Xbox one), tablets and desktop and laptop computers. As of 2019 Android and IOS users make up more than 45% of the total OTT content streaming audience while 39% of users use the web to access OTT content.
OTT Platforms In India
As we all know that in March 2020 lockdown begins in India the movie theatres closed only because of pendemic. Most of the entertainment shows and movies adopted these platforms to entertain people also people did not get much for their entertainment while confined to their own homes.
We know that Western countries have lots of online streaming applications their own. But they gotten attention from Indian 4G drive. Before that India had few OTT platforms like and nexGTv and sonyliv which were not much popular back then. But now Indian streaming media applications are giving much tough competition to popular foreign applications like Netflix because of their growth in OTT platforms.
The first independent Indian OTT platform was BIGFlix which is launched by Reliance entertainment in 2018. This OTT platform has more than 2000 HD movies in 9 Indian languages included Hindi Tamil Telugu Malayalam Gujarati Marathi Bhojpuri Punjabi and Bengali.
List Of OTT Platforms In India
1) Disney+ Hotstar OTT Platform
This OTP that form has most subscribed user in India. Disney+ Hotstar has enlarged categorical content among all other OTT platforms. This application have TV channels, Live serials, past episodes and also has so much kind of movie genre.
2) Netflix In India
Netflix is one of the top 10 OTT platforms in 2021 in the list of OTT platforms in India. This application was launched in America in 2016 but it was later come in India in 2018 to give competition with other OTT platforms.
3) Sony Liv
Soni live app is one of the popular OTT platforms in India. This application offers all the 18 years of the content of Sony network channels.
4) Amazon Prime Video
This application is only exclusive for the prime users of online shopping application of Amazon. It also has huge collection of various genres of reality shows, movies, stand up comedy specials, web series and apart from that it also provides podcast services.
After release of an original web series named ‘Scam 1992’ this Zee5 OTT platform become very popular. Zee5 app is now using by many Indian movies to launch and the Zee5 application is also merged with AltBalaji whose original content, shows and music videos also are available in this app.
This OTT platform offer mostly free of cost content by the national television channel colours. It is majorily powered by Viacom18. Viacom18 is one of the biggest TV channels production companies.
AltBalaji is an OTT platform owned by Balaji Telefilms and was launched in April 2017. It was created with an aim to enter the digital platform. You can easily watch their content on mobile, Laptops, PC, Tablets. AltBalaji has 34 millions users who have opted for their paid subscription.
8) MX Player
It is one of the most popular video player in India. This company has currently entered its feet into the world of OTT. The company became very popular as an OTT service provider in India. Its company generate their salary by showing advertisements in the videos. It has also it’s all original web series as well.
This application was owned by Reliance abd was launched in 2008. Here only can be stream and download movies and has a wide range of movies like comedy, thrillers, romantic and more. It also offers their content in regional languages like Tamil, Telugu, Bengali, etc.
10) Ullu App
Ullu app is an OTT platform that is owned by an Indian Entrepreneur Vbhu Agrawal. This aap was launched on December 2018 and is based in Mumbai. Ullu is only available for streaming on Android and iOS mobiles.
11) YouTube Premium
This is one of the first OTT platform and it has some original content. Youtube is a compilation of vlogs, short files, music video, web series, gaming videos etc.
12) Sun NXT
This app is online subsidiary of Sun TV network and it was launched in 2017. They offers their content available in 5 languages Malayalam, Telugu, Tamil, Bengali, and Kannada.
13) Eros Now
This application is owned and controlled by Eros digital. It is the Indian digital media subsidiary of American MNC Eros STX. This OTT platform was launched in 2012. Since then it has been offering unlimited entertainment in multiple genres.
14) TVF Play
TVF play or the viral fever is an Indian OTT platform and is a new YouTube channel which is started by Mr. Anurabh Kumar in 2010 year. This is owned and operated by contagious online media network private limited. It is one of the most viewed YouTube channel in India.
15) Jio Cinema
Jio cinema app is also owned by Reliance industries and it was launched on 25th September 2016. It is also an Indian OTT platform that showcases movies, television shows, web series, documentaries and music videos.
16) Airtel Xstream
This OTT platform was launched by Bharti Airtel. It has the latest collections of movies, TV serials, live shows, web series and much more.
Shemaroo app is an Indian digital platform which was launched by Mr. Buddhichand Maroo 1962. At the time it was set up as a book circulating library, later in 1979 it turns into India’s first video rental business.
Viu is also an OTT platform that offers pan-regional online streaming services. There is a variety of content available on Viu that can also be downloaded. Also you can watch trending shoes from Korea, Japan, China, Thailand, Malaysia, Turki, Egypt, South Africa, and Arabian gulf on Viu.
19) Discovery Plus
Discovery plus is very new OTT platform and it was launched in India in March 2020. The shows and movies on discovery plus are based on facts and reality and are mostly documentaries
- What is OTT Platform
Over The Top is a media service Platform which offers directly to viewers through Internet. This platform controlled by some companies on such content. OTT byway contains cable, broadcasts and satellite television platforms.
- OTT Full Form
An OTT simply stands for 'Over The Top'. OTT simply means to providing television and film content over the Internet the request, which to suit the requirements of the individual consumer